THE NUDE ALCHEMIST

It all started in 2016 when Sara's firstborn was a few months old, and she was attending coffee groups regularly to keep her sane. Typical childhood ailments began appearing within the group, discussed, and without great natural solutions on the current market, the tinkering and creating began. It soon exploded into an entire range of well-being products. These days, it is a family-run business in Christchurch, New Zealand.

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THE COOLEST, COMFIEST PORTABLE BABY CHAIR

Introducing the coolest, comfiest baby chair loved by 60,000 families around the globe. This adorable seat isn't limited to the beach - it's perfect for picnics, camping trips, family gatherings, or whenever you don't have a high chair as it can be used as a booster seat on a dining chair thanks to the straps included in the matching carry bag. 

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RELIEF FOR MUM

From morning sickness relief to electrolytes aiding daily function, our solution includes lactation support for breastfeeding moms with top-selling hot chocolate drinks & cookies

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Child playing with a wooden bike in a room with toys and a curtain.

KINDERFEETS

If you’re looking for the best balance bike on the market, you’ve found it! The ever-popular Kinderfeets
TINY TOT PLUS – designed for young children aged between 18 months to 4 years – offers two-for-one value as both a tricycle and balance bike.

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FOR YOUR LITTLE ONE

For infants and beyond, we offer adorable long sleeve bodysuits & more crafted from organic cotton or merino cotton blend, ensuring the gentlest touch on your baby's delicate skin.

I'M NOT A GOOD MUM. I'M NOT A BAD MUM. I'M THE MUM I AM & I TRY VERY HARD & WHEN I FAIL, THAT'S OK. "KRISTEN BELL"

PRETTY BRAVE SHOES

each pair of pretty brave shoes has been hand-made using premium leathers by our world-class manufacturers

our footwear is designed in-house and we work collaboratively with podiatrists, last experts and fitting specialists to ensure our products not only look amazing, but also perform

welcome to a pretty brave world

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SHNUGGLE MOONLIGHT

the clever, temperature sensing dock also helps you to keep the room temperature just right

with dual parent and child modes, a room temperature sensing dock and unique design, it is a must have for all new parents, in parent mode, shnuggle moonlight provides the perfect amount of light to feed, comfort and change baby through the night, anywhere in your home

SHNUGGLE MOONLIGHT

WOODEN TOYS

Nurture your toddler's development with our selection of wooden toys. Enhance learning, building, and fine motor skills through play.

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STEM WITH CONNETIX

designed to encourage hours of limitless creativity, fun and learning through play

whether playing independently or with friends and family, this encourages open-ended learning along with the development of fine and gross motor skills as children create castles, rockets, tall walls, coin drops, bridges and towers

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B.BOX ESSENTIALS

We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent

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JUST UPDATED

our sale selection just got a sprinkle of new stuff, take a look now

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